{"id":2011,"date":"2016-09-27T19:22:14","date_gmt":"2016-09-27T17:22:14","guid":{"rendered":"http:\/\/2016.benimacletconta.com\/alqueria-la-chocolatera\/?lang=en"},"modified":"2016-11-29T12:20:37","modified_gmt":"2016-11-29T11:20:37","slug":"alqueria-la-chocolatera","status":"publish","type":"post","link":"http:\/\/benimacletconta.com\/en\/alqueria-la-chocolatera\/","title":{"rendered":"The Chocolate-Maker\u2019s Store"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-b75c891232f39d01a8d00e2a0e674074\">\n.flex_column.av-av_one_half-b75c891232f39d01a8d00e2a0e674074{\nborder-width:1px;\nborder-color:#83a846;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-b75c891232f39d01a8d00e2a0e674074 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The Chocolate-Maker\u2019s Store<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Date:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Address:\u00a0calle Nuestra Se\u00f1ora de la Asunci\u00f3n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Architects:<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_half-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-9c1d454dc06f7247226bc4e8f931daae av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-a3c36ee69965c88561d69b6e9793b847\">\n.avia-image-container.av-av_image-a3c36ee69965c88561d69b6e9793b847 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:11px;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-a3c36ee69965c88561d69b6e9793b847 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg\" data-srcset=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg 1024w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-300x214.jpg 300w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-100x71.jpg 100w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-150x107.jpg 150w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-200x143.jpg 200w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-450x321.jpg 450w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-600x429.jpg 600w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-900x643.jpg 900w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class='avia_image' ><img class='wp-image-2865 avia-img-lazy-loading-not-2865 avia_image' src=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg\" alt='' title='Alqueria la Chocolatera - BenimacletConta'  height=\"732\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg 1024w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-300x214.jpg 300w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-100x71.jpg 100w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-150x107.jpg 150w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-200x143.jpg 200w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-450x321.jpg 450w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-600x429.jpg 600w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-900x643.jpg 900w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-5  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_full  avia-builder-el-6  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The chocolate-maker\u2019s store (<em>la tienda de la Chocolatera<\/em>) used to be in Nuestra Se\u00f1ora de la Asunci\u00f3n Street. The doors are still there, but now closed, as the family moved the shop to Utiel Street. The ground floor space where the shop used to be belongs to a house with two entries. The main entrance opened onto the square and the other one faced the backyard. In summer they would take out chairs to sit in the square to chat. People remember that the poet Carles Salvador used to rent the first floor of the house, and he lived there the whole time he worked as a teacher in Benimaclet. In the back of the house, the dead-end street has been named Poeta Carles Salvador in honour of this great poet.<\/p>\n<div class=\"exp-col-content-holder\">\n<p><a class=\"expand-cnt-link\" href=\"http:\/\/2016.benimacletconta.com\/wp-admin\/post.php?lang=ca&amp;action=edit&amp;post_type=post&amp;post=2012#\">Continue reading&#8230;<\/a><\/p>\n<div class=\"hidden-content\">\n<p class=\"hiddenContentp\">The name <em>La chocolatera<\/em> comes from the grandfather, Jose Pastor, who worked making chocolate. To make it, he would buy cocoa, ground the beans and make the mixture. Once done, it was sold in bars. This continued until health regulations began to require specific conditions for this product, which put an end to the production of this famous homemade chocolate.<\/p>\n<p>In the beginning, the grandfather Jose Pastor had no shop but delivered the chocolate himself to the clients. Later he opened his grocery store in the square, as his house had an entrance there. This store had a big and high wooden counter and lots of shelves, also all made of wood, as was usual in the old style shops. The doors were always open during the day, and we can say that the store was a point of reference for the locals as a meeting place. The customers would do their shopping while chatting. It sold fruits, vegetables and other products. Everything was sold in bulk as was the only way in those times: the oil was sold by litres or smaller measures, the beans were sold by weight and the fruits by piece. This had to be so because in those times there were no refrigerators. It was another way of life.<\/p>\n<p>In the post-war period, the shop distributed discount coupons; nearly all the women clients would use them for their Christmas shopping.<\/p>\n<p>Today the grocery store <em>\u201cLa Chocolatera\u201d<\/em> is still operating, but it has been moved to a corner of Utiel Street. It belongs to the same family, and the old house is still inhabited by the chocolate-maker\u2019s son-in-law. The grandchildren manage the store now, but they tell us that much has changed: <em>\u201cTwenty years ago we would buy the wares in the local gardens, but now most of the products come from other parts. Everything has changed so much and old people complain because nothing tastes the way it used to. Nowadays the products are harvested while green and then they are kept in cold storage, whereas earlier the whole maturation process was natural.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-8  el_after_av_one_full  el_before_av_comments_list '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-buildercomment av-av_comments_list-56c66b2695468e12d3120bc7169a9873  av-blog-meta-html-info-disabled'><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":63,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,115],"tags":[],"_links":{"self":[{"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/posts\/2011"}],"collection":[{"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":4,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":2471,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/posts\/2011\/revisions\/2471"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/media\/63"}],"wp:attachment":[{"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benimacletconta.com\/en\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}