{"id":2012,"date":"2016-09-27T19:22:14","date_gmt":"2016-09-27T17:22:14","guid":{"rendered":"http:\/\/2016.benimacletconta.com\/alqueria-la-chocolatera\/?lang=ca"},"modified":"2016-11-29T12:20:32","modified_gmt":"2016-11-29T11:20:32","slug":"alqueria-la-chocolatera","status":"publish","type":"post","link":"http:\/\/benimacletconta.com\/ca\/alqueria-la-chocolatera\/","title":{"rendered":"Botiga de la Xocolatera"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-b75c891232f39d01a8d00e2a0e674074\">\n.flex_column.av-av_one_half-b75c891232f39d01a8d00e2a0e674074{\nborder-width:1px;\nborder-color:#83a846;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-b75c891232f39d01a8d00e2a0e674074 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Botiga de la Xocolatera<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Data:<br \/>\nAdre\u00e7a:\u00a0<span style=\"font-weight: 400;\">calle Nuestra Se\u00f1ora de la Asunci\u00f3n<\/span><br \/>\nArquitectes:<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_half-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-9c1d454dc06f7247226bc4e8f931daae av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-a3c36ee69965c88561d69b6e9793b847\">\n.avia-image-container.av-av_image-a3c36ee69965c88561d69b6e9793b847 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:11px;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-a3c36ee69965c88561d69b6e9793b847 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg\" data-srcset=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg 1024w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-300x214.jpg 300w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-100x71.jpg 100w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-150x107.jpg 150w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-200x143.jpg 200w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-450x321.jpg 450w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-600x429.jpg 600w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-900x643.jpg 900w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class='avia_image' ><img class='wp-image-2864 avia-img-lazy-loading-not-2864 avia_image' src=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg\" alt='' title='Alqueria la Chocolatera - BenimacletConta'  height=\"732\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-1024x732.jpg 1024w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-300x214.jpg 300w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-100x71.jpg 100w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-150x107.jpg 150w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-200x143.jpg 200w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-450x321.jpg 450w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-600x429.jpg 600w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta-900x643.jpg 900w, http:\/\/benimacletconta.com\/wp-content\/uploads\/2014\/01\/Alqueria-la-Chocolatera-BenimacletConta.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-5  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_full  avia-builder-el-6  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La botiga de la Xocolatera estava situada al carrer de La Nostra Senyora de l&#8217;Assumpci\u00f3. Encara s&#8217;hi poden observar les seues portes, actualment tancades, ja que la fam\u00edlia ha traslladat el seu comer\u00e7 al carrer Utiel. El baix on se situava la botiga forma part d&#8217;una casa que tenia dues portes, una que dona a la pla\u00e7a i una altra, en la part de darrere, on hi ha el corral. A l&#8217;estiu, treien les cadires i feien la tert\u00falia a la pla\u00e7a. Expliquen que el primer pis de la casa, sobre la xocolateria, li&#8217;l van llogar al mestre Carles Salvador, qui va viure all\u00ed durant anys mentre va exercir de mestre a Benimaclet. Al carrer sense eixida, on dona la part de darrere d&#8217;aquest habitatge, li van posar Poeta Carles Salvador, en homenatge a aquest gran poeta.<\/p>\n<div class=\"exp-col-content-holder\">\n<p><a class=\"expand-cnt-link\" href=\"http:\/\/2016.benimacletconta.com\/wp-admin\/post.php?lang=ca&amp;action=edit&amp;post_type=post&amp;post=2012#\">Seguir llegint&#8230;<\/a><\/p>\n<div class=\"hidden-content\">\n<p class=\"hiddenContentp\">El nom de la Xocolatera ve del iaio Jos\u00e9 Pastor, que era xocolater. Per a fer la xocolata compraven el cacao, el molien i feien la barreja i, una vegada fet, ho venien per quarts de xocolata. A\u00e7\u00f2 es va fer aix\u00ed fins que Sanitat va comen\u00e7ar a demanar condicions sanit\u00e0ries per al producte i, llavors, es va deixar de realitzar aquesta famosa xocolata casolana.<\/p>\n<p>Al principi, el iaio Jos\u00e9 Pastor no disposava de botiga i repartia la xocolata per les cases. M\u00e9s tard, va posar aquesta botiga de queviures a la pla\u00e7a, aprofitant que la casa tenia una de les seues entrades per aquesta. El comer\u00e7 tenia un gran mostrador molt alt i tant aquest com els prestatges de tota la botiga eren de fusta, a l&#8217;estil de les botigues d&#8217;abans. Les portes de la botiga sempre estaven obertes, i es pot dir que va ser un referent per al ve\u00efnat, ja que era un lloc de trobada, per tal com mentre compraven feien la tert\u00falia. A m\u00e9s de vendre fruita i verdura, funcionava com un ultramarins, perqu\u00e8 abans tot es venia a l&#8217;engr\u00f2s: l&#8217;oli, a mig litre o per vuitens; els fesols, a pes i la fruita, en peces soltes; tot a\u00e7\u00f2 perqu\u00e8 en aquell temps no existien les neveres. Era una altra forma de vida. En l&#8217;\u00e8poca de la postguerra, obrien una esp\u00e8cie de cartilla i donaven uns cupons als clients; quasi totes les dones que compraven utilitzaven aquesta cartilla per a la compra extra de Nadal.<\/p>\n<p>Avui dia, segueix existint la botiga de queviures \u201cla Xocolatera\u201d, que, encara que l&#8217;han traslladada a una cantonada del carrer Utiel, continua pertanyent a la mateixa fam\u00edlia, mentre que la casa est\u00e0 habitada pel gendre del xocolater. Per\u00f2 la situaci\u00f3 de la botiga, segons ens expliquen, ha variat molt, ja que <em>\u201cfa 20 o 25 anys compr\u00e0vem el g\u00e8nere en hortes properes i ara molts productes v\u00e9nen de fora. Tot ha canviat molt i les persones m\u00e9s majors es queixen que ara res t\u00e9 el sabor d&#8217;abans, perqu\u00e8 es cull tot molt verd i despr\u00e9s passa a les c\u00e0meres, mentre que abans tota la maduraci\u00f3 era natural\u201d.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-8  el_after_av_one_full  el_before_av_comments_list '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-buildercomment av-av_comments_list-56c66b2695468e12d3120bc7169a9873  av-blog-meta-html-info-disabled'><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":63,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[122,116],"tags":[],"_links":{"self":[{"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/posts\/2012"}],"collection":[{"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/comments?post=2012"}],"version-history":[{"count":4,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/posts\/2012\/revisions"}],"predecessor-version":[{"id":2470,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/posts\/2012\/revisions\/2470"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/media\/63"}],"wp:attachment":[{"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/media?parent=2012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/categories?post=2012"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benimacletconta.com\/ca\/wp-json\/wp\/v2\/tags?post=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}